Concepts of User Interface (UI) and User Experience Design (UX)
What is UX development?
User experience (UX) development is the process of improving the overall experience of users when interacting with applications or websites, in order to improve customer satisfaction in online stores. The main focus is on wire framing the application and properly constructing all its components and elements to create user traffic.
What is UI development?
User Interface (UI) is the process of improving the presentation and interactivity of web or mobile applications. Every screen, page, button, and other visual element you see when using an application is the user interface of the application.
Importance of using UI and UX design
The main goal of any business is to increase sales and business growth. UX/UI design plays a very important role in achieving this goal. The UX/UI design of an application can improve user experience and customer satisfaction, and ultimately help increase the number of users of a particular application. Since online users have many choices and alternative products and/or services, you must grab the attention of online shop users, and you must hit the bullseye in the shortest possible time.
UI and UX design helps to win the confidence of consumers and let them use your online store or app to provide them with what they are looking for.
For start-ups or small businesses, the importance of UI and UX design becomes more important, because the first impression is very important. If the online store uses UI and UX design, it can double the brand awareness.
Information architecture, also known as IA, aims to meet business strategy by designing the information structure of an application or website. The main function of IA is to provide users with easy navigation, no matter which browser they use. This is about using the largest permutations and combinations to provide the best and top navigation menu.
Interaction design is the conceptual design that creates the interaction between the user and the product and/or application. This interaction includes various elements such as aesthetics, colors, fonts, icons, images, motion, sound, space, graphics, etc.
Usability can also be called user-friendliness. In addition to calculating whether users get the information they want through the first use of the application or accessing the website, and whether the application/website is easy to navigate, usability also understands how to handle errors.
Wire frame is a sample of creating an application to test the functionality, appearance and usability of the application before its actual launch. This is an inexpensive way to test functionality and evaluate whether the application has achieved its purpose.
The visual design of an application or website is like defining a company’s brand. It is finally determined that visual design will affect user behavior, so it is the most important part of UI design. Visual design involves not only choosing the best images, colors, icons, and fonts, but also recognizing that the appearance of the application will affect the user's interaction.
As you know, UI and UX development are the core components of designing and building the front end of an application, which not only enhances the attractiveness, but also enhances the presentation and usability of the application.
Why is UI/UX development important to business growth?
Since UI and UX development are mainly used to focus on user satisfaction, they play an important role in business success. From the perspective of a company, it is necessary to maximize user satisfaction in order to establish the company's brand value and reputation. Due to the high competition in online stores, UI/UX design services need to attract the attention of consumers, first have the opportunity to make consumers stay and shop in your online store , Try to bring Consumers’ navigation to a predetermined goal is a major factor in the success of an online store. Therefore, UI and UX development has become an important part of today's web development.