9 must-learn skills of a success online shop owner
We have a few questions to ask you, you can think about the answers yourself.
- Do you usually study carefully your target audience will be interested in your product or webpage?
- Do customers keep buying back your products?
- Did your order, checkout and shipping process go smoothly?
There is no single formula for building a successful online store. You cannot find a successful formula from Google. However, some shopkeepers’ online experience sharing and best practices can definitely increase your chances of success. The following are the necessary skills for most successful online stores based on our many years of experience.
1. Use product recommendation tools [You may also like]
When the customer is browsing the product page, the product recommendation tool can immediately recommend other products to the customer to stimulate the customer’s impulse to buy. The best recommendation algorithm is of course based on personal traits, such as customer location and purchase history.
2. Ease of use of online stores
Based on the popularization of technology and smart phones, many details of life can also be taken into consideration. Basically, a smart phone can already allow you to purchase daily necessities without leaving your home, so the ease of use and convenience of the online store is a major factor affecting your business. If two stores are selling the same product separately, and the price is the same, the online store with a simple interface must be more popular, and customers can quickly complete the entire shopping process. Conversely, customers who use a complex interface may have given up their purchases before reaching the checkout page.
3. Provide clear and clear shipping and return policies
All potential customers seek speed when shopping. The lack of clear shipping instructions or refund terms on the homepage or product page may cause customers to leave the page directly before purchasing. Confusion about the return policy can also lead to customer loss and negative reviews. Therefore, we recommend that the shipping, delivery and refund policies be clearly stated on the product page to minimize the time for customers to find information and increase the chance of customers placing orders.
4. Provide multiple transportation options
You should provide customers with more transportation options, not a single option. Everyone has the opportunity to become your loyal customer, never gain or lose them. In addition, it is worth mentioning that no matter what shipping function table you provide, please make sure that each option includes a tracking function. The tracking function can reduce the number of customer complaints and false declarations (that is, orders are not delivered).
5. Abandoned shopping carts
Every day millions of items are struggling in the shopping carts discarded by customers. Different reasons such as being called to work or changing your mind during the shopping process will cause the shopping cart to be abandoned. Research points out that about 78% of products will be left in the shopping cart by customers. In the eyes of successful merchants, these are orders that have a chance to be converted, so many times they will remind customers through emails when they give up their products.
5. Simple and easy checkout process
Questions at checkout are an important reason why many shoppers give up shopping. If customers are required to key in their credit card number on their mobile device, this is actually asking them to leave. No one would want to take out a credit card to enter information slowly on the street or in a restaurant, so the payment options of the store can also include the logged-in option. Such as: PayPal, Apple Pay and Visa.
6. Have a guest review function
Good reviews can definitely promote sales, because consumers see customer reviews, which will bring a sense of reality and increase product confidence. Nearly 80% of consumers read reviews when shopping online, so if your store does not have reviews, it is actually at a disadvantage.
7. Take customer feedback seriously
You may not like what you read in every customer review, but all customer feedback is something you can refer to to improve your product, Website, checkout and shipping process. And when you take the feedback of each customer seriously and treat the event with a positive attitude, it will increase the customer's confidence in you, making them feel that there is after-sales service and the feedback is not false, but only positive reviews.
9. Continuous improvement
Successful online store always improves its website based on customer feedback, sales and traffic. But in fact, you don’t have to deal with all the content in this list too anxiously now. Instead, you should constantly evaluate the performance and user experience of your online store, and take incremental improvements to gain greater benefits over time.
I hope the above 9 tips can help everyone!