How should you increase your sales and traffic this Halloween?
Halloween celebrations are getting bigger and bigger as people from many countries around the world come out to celebrate, and online shop owners are now taking advantage of the perfect time to increase their sales during this festive season. In recent years, there has been a huge demand for Halloween costumes in many Asian countries whenever the festival arrives, which has led to a surge in online store orders two to three weeks before the evening of October 31.
Taking Amazon's global daily access data provided by similar networks as an example, there was a traffic spike on the site around Halloween, which was attributed to an increase in costume purchases and consumer expectations for Halloween sales. The owner of the online shop knows this great opportunity, and I believe that all shop owners do not want to give up this opportunity.
And customers don't just buy Halloween costumes or decorations, they buy many other products, or prepare for the next season or holiday like Christmas and Easter is coming, because of this many online Stores are running promotions to entice buyers to get big deals this October season.
In addition, online shop owners should pay attention to the fact that women tend to shop earlier than men on Halloween, but male customers spend more on this festival, so you should pay attention to the marketing strategies you choose. Having a great marketing strategy, and launching it at the best time, will make the online store get the most sales during the most "horrible time" of the year, but still need to remember not to scare the customer, otherwise it may A real nightmare, because if it's too scary or sensitive, they might instead give up shopping right away.
The easiest way to show customers that you have a special Halloween sale is to refresh your web design with a more "Halloween feel". Pumpkins, spiders and webs, skeletons, jack-o-lanterns, etc. are iconic elements that you might have on your website to express the holiday spirit. Some shop owners even change the website colors and add creepier sound effects and images to be more attractive.
Tip: You shouldn't change too much, especially the theme of the entire site, since it's only a few days to celebrate Halloween.
Instead, you can make a few changes to these small but effective factors:
Coupons for Festivals: When customers enter your website, a Halloween-style image box pops up with coupons , the discount can be very attractive. You can also use engaging information like tips to attract buyers
Blogging on Halloween-related topics can help you get a lot of seasonal traffic. Your website should have a blog with lots of posts about Halloween to make this time period more interesting for customers. Some may ask: "What should I write about? My product has no real connection to Halloween". The answer is that there are many topics out there to blog about Halloween for you. All you need is a little creativity and a sense of humor, as you are watching my blog right now.
And you can push Halloween promotions, get customers to get discounts, and post them on your blog. Or you can create a theme from a product. For example, if you run a restaurant, write "Bloody Halloween Dinner."
For many online shop owners, Halloween is actually one of the important festivals of the year. If you ignore it, you will most likely miss the opportunity to increase revenue in the short term. That's why online stores need to develop a clear plan and marketing strategy for Halloween. If you want to know more about holiday marketing techniques, you are welcome to chat with our e-commerce consultants.