5 SEO Techniques That Double Your Search Traffic
Understanding search engine optimization is critical to increasing your traffic and brand awareness. Now, thousands of people are looking for content related to your brand. How can you help them find you? In fact, 40% of website traffic starts with a search query. That's why search engine optimization (SEO) is so important. Once your website starts ranking on the first page of Google search results, you will gain more visibility. This means more traffic, more conversions, and ultimately more revenue.
Getting to the first page of search results (SERPs) is critical. Do you know? 75% of users have never clicked beyond the first page, and the top three organic search results actually account for 60% of all traffic from web searches.
Mastering SEO requires a lot of research and experimentation. Google's algorithms are constantly updated, so you need to check the latest news from time to time to update your website content.
Advanced SEO Tips
1. Know what your users want
Google is not an advertising company. They are a big data company. Every tool, platform and device they design has a purpose: to take data from users and use that data to build a more powerful search engine. So how can you get relevant data about user interests?
If you're just starting out and don't have any clients to ask you questions, that's okay! You still have a few ways to find some clues:
- Use social media platforms like FB/IG
- See your site's most popular pages in Google Analytics
- See which FB posts get the most shares
2. Make sure your site is mobile friendly
Make sure your site looks good on most mobile devices and Performing well is more important than ever. In fact, we think a website doesn't just need to be mobile friendly - it also needs to work well on mobile.
More than 60% of daily searches are now performed on mobile devices. It is also for this reason that Google places mobile-friendly pages higher in the SERPs in its calculations, significantly improving the organic search rankings of mobile-friendly sites.
If you want to be more sure about your site's mobile-friendly, you can use Google's free mobile testing tool. You can go into the tool and enter your website URL, click Run Test. You'll get a results page letting you know if your site is mobile-friendly.
If the results show that your site is not mobile friendly, it's time to redesign your site! You can also make some tweaks to your existing website design to improve its usability on mobile devices. But in the long run, getting a brand new website is usually faster and cheaper than modifying an old one.
3. Write at least 1,447 words in each article
Backlinko analyzed 11.8 million searches and found that the top search results pages had an average of 1,447 words each. There has been a lot of research and experimentation on the correlation between content length and search engine rankings. But one important thing to remember is that content length is not everything. A shorter, higher-quality article will still outperform a longer, lower-quality article.
A major benefit of longer content is that it will naturally include and rank for more relevant keywords. Consistently publishing high-quality articles with more than 1,447 words will give you huge returns in future organic search traffic.
4. Find and use competitor SEO keywords
Researching your competitors' SEO results is a smart move. Why are you doing all the hard research to rank on the first page of Google when your competitors have already done all the hard work? You can monitor their top ranking keywords and use those same keywords to create better, more engaging page content and page titles.
How else can you research your competitors' content strategies? "Become a spy!" The easiest is - subscribe to their newsletter! In addition to seeing how the opponent prepares the content, you can also spy on the opponent's entire email marketing strategy. These studies won't cost you much time and money, but they can yield some great new marketing ideas. Espionage can help you improve your plans to beat your competitors with data, not assumptions, likes and guesses.
5. Use multiple popular keywords in SEO page titles
Your SEO page title will be the title that appears in Google search results. Because of this, you definitely want to make sure that every page title on every page and post on your site includes at least one popular keyword.
We've found that customers frequently use this particularly effective tactic to include multiple popular keywords in each page title.
Suppose your page is about fall hair color and you want to rank for the following keywords:
- Hair color
- Fall hair trends
Here are some examples of page titles that fit together in a natural way:
- Fall Hair Trends: The Best Hair Colors of the Season
- The 5 Hottest Hair Colors of 2021: Fall Hair Trends
The following is a negative textbook for keyword stuffing, only stuffed with keywords, not a good page title:
- Fall Hair Color Trends - Fall Hair Colors
See the difference between them? The first two sound as natural as you can imagine seeing them online. The last one looks like spam.