E-Commerce - 5 Christmas Marketing Ideas for Online Stores
In the true spirit of Christmas, here are some Christmas marketing ideas for your e-commerce store that you can try and see if they lead to more sales.
1. Product mix = gift?
We've all been in a situation where choosing a gift for someone can really be annoying and time-consuming. Why not provide customers with a simple Christmas gift guide? Product portfolios can sometimes seem like a great way to improve the customer experience. As an online store, you can bundle multiple products together into a portfolio. This way, customers can choose a combination or two and have their Christmas shopping done in no time.
You can also bundle complementary products on your website, which can easily catch the eye of your target customers.
How do I know which products to group together? Take a look at your data and find a mix of products that customers frequently bought together in previous years. If you're running a new e-commerce store and you don't have enough data, e-commerce giants like Amazon and Etsy are great places to find new ideas for your product mix.
2. Change your being
You can enhance your online store by updating the site theme, adding new cover images, updating product images, creating new landing pages, creating Christmas-focused posts for social media, updating email templates, and more Strong festive atmosphere.
Either way, while we discuss Christmas marketing ideas, make sure your online store has a unique festive marketing theme. Of course, most websites will probably be red and green. What elements can be added to make it unique is your homework.
You can find a blank sheet of paper, write down your marketing theme, and then think about ways you can stand out.
3. Flash Sale and FOMO
Flash sales are one way to reach new audiences in a short period of time. So, focus on creating flash sales that people love to participate in! Additionally, you can create flash sales exclusively for premium members or loyal customers. This is a great way for you to reward loyal customers while attracting new ones.
4. Increase your budget on remarketing
During the holiday season, everyone who visits your website is a potential customer. So, remarketing will play a huge role in helping you get more sales during the Christmas season. Now is the time to attract potential customers who have visited your online store and convert them into your customers.
People are actively looking for their favorite products for this great holiday season. So they've been exploring the stores that can offer them the best deals in different ways. To stand out from the crowd of similar online stores, you need to make sure your brand is in front of your customers most of the time. During the festival period, advertising prices/fees will be greatly increased due to competition.
So before you start using Christmas marketing ideas, plan ahead how to optimize your ad spend and avoid running out of budget when it comes to remarketing! Calculating ad spend can be tricky for newbies, so when planning your budget, allow enough time to think about and research your budget allocation.
5. Think of yourself as a buyer
Once you know who your customers are, you should start thinking How to meet their tastes and needs. If you have been running an online store for more than a year, then you can look at your data and analyze it.
If the products on your website have already formed a specific audience, it is wise to market the same products to this group of audiences, so that you can get attention and sales at the same time.