An introduction to SEO (Search Engine Optimization) written for Hong Kong people - what exactly is SEO? Why do you need to invest in SEO? ｜Hong Kong SEO Company｜Shopify Partner

Many clients who come to our Wilkinson Team for their online store will ask us if we can help them with advertising - there are all kinds of advertising needs, such as Facebook, Instagram and even Xiaohongshu. They are willing to spend tens of thousands or even hundreds of thousands of advertisements every month, but when it comes to SEO (search engine optimization), they will feel that this service is worthless. Why in the end? What is the fallacy of this idea?

What is SEO and an SEO company?

SEO, also known as search engine optimization, is the full name of Search Engine Optimization in English. SEO company selects and optimizes website content and embeds keywords through professional analysis, finding, judging and listing all sites that need SEO optimization and valuable and high search keywords. SEO companies make websites comply with the rules and requirements of Hong Kong search engines and achieve better rankings on search result pages (SERPs) for different keywords. The purpose is to make the website get more website visitor traffic, click rate, exposure rate, increase the number of potential customers and increase the conversion rate by optimizing the keyword ranking.

SEO company refers to the provider of search engine optimization services (SEO services). Through in-depth understanding of the operation principle of search engines, optimization of user experience, correction of website technical problems and content optimization, etc., improve the random keyword ranking of client websites, help client websites to greatly improve page visibility and return on investment (ROI), and achieve Long-term business benefits and SEO results.

Why does every website need to do SEO (Search Engine Optimization)?

After completing the online store project, the owner/supervisor of a Hong Kong company usually asks us "Where are the customers of other competitors? Where are the potential customers?", but the real question is "How are your customers?" Can you find you in the shortest time? How to make customers see your website at first sight?”. If when searching on Google, the first thing a customer sees is not you but your opponent, the results are predictable.

According to the data, in the Google search engine, there is a full 95% of the traffic is distributed in the first Google search results. One page is ranked 1-10, and the following pages add up to not even 5%. With this in mind, the higher your website ranks, the more organic traffic (ie, free traffic) you can get. Therefore, you need an SEO company that understands market changes and changes in SEO ranking calculation methods to help you improve your rankings and scores in search engines, and use free pages and free rankings to attract more potential customers.  

How long does it take for SEO to be effective?

Important - Search Engine Optimization (SEO) services take a while to see results, and no website will ever rank on the front page when starting out (unless you use black hat techniques - black hat techniques are extremely May get your domain blocked!). Depending on the level of market competition in different industries, you can generally see an increase in ranking and traffic in about three to six months . If your online store, domain name is brand new, or the industry is very competitive, it will take longer.

Many SEO services are expensive and you need to sign a long-term contract. Is it really cost-effective?

Although SEO search engine optimization service is a long-term investment project, and because the calculation methods of various search engines are ever-changing, there is no so-called "guaranteed result", so many bosses will be a little bit discouraged, but for any company, any In terms of the long-term development and interests of online stores and any brand, this is a 100% worthwhile investment.

Because as long as your website can meet the searcher's intention and your SEO work is compliant, your website ranking will not be too low in the long run, so that your website can obtain stable free traffic for a long time.