According to the data, Google receives more than 40,000 searches per second, and about 60% of the click-through rate is used for the first 5 results of the search engine. It is conceivable that our website ranks in the search engine results page High level is so important, so whether you already have a website or are considering opening a new online store, you must understand the importance of SEO.
The full name of SEO, Search Engine Optimization, is an indispensable part of Internet marketing, because SEO can attract potential customers at low cost. The following points are some sharing from our experience
- Use relevant keywords
When using keywords, please make sure that the keywords are closely related to your industry and match your page title and content, because the search engine algorithm will notice whether they are consistent, and you must be customer-oriented. Which word is used for search, and select keywords according to content and strategy, and use multiple tools to understand popular keywords. Don’t fill in keywords. Although relevant keywords drive you to lead, too many keywords will make you lose them. Therefore, please use relevant and necessary keywords for each page so that you don’t have to compete unnecessarily with other pages.
- Changes in ranking
If your ranking suddenly starts to drop, there is a chance that Google will test some new algorithms or update your system, so please don't panic. Instead, you should continue to work hard to write your content, make sure your content is rich and close to the title and content, of course, you must have relevant keywords, so that you are not afraid that your ranking will be affected.
- Write metadata description
Your description needs to be sufficient to describe the content of your page. The few lines you see below the link on Search Engine Results Pages (SERP) describe the content of the page. When you include keywords here, they will appear bold in topic-related searches and will attract potential customers.
- Invest time in social media
The widespread use of social media has made social media an indispensable promotional tool for digital marketing. You need to understand the relevant social media platforms commonly used by your target audience. Use these platforms to interact with the audience and update the content regularly to attract traffic.
- Hide all negative comments
Most companies will hide negative reviews, but whether consumers like your product is entirely the consumer's choice. They will hide or even delete reviews, which often makes consumers doubt whether the reviews are true or whether the company hides them. Even if the consumer's reviews are wrong, the important thing is how to deal with consumer reviews to bring the authenticity of the reviews. Consumers usually pay attention to how you will deal with negative reviews.
The above are all our sharing of SEO. Of course, a successful online business depends on different factors, such as your company’s positioning, your target audience, your website design, and the ease of use Shopping platforms are very important to customers’ shopping experience, etc. If you want to know more about the precautions of online business, welcome to contact the e-commerce consultant of Wilkinson Tech Solutions, understand your needs, and make a big difference for your successful business.