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Why is page speed important for search engine optimisation?

What is good page speed?

If you want a quick answer, Google's recommended page speed is under two seconds: “Two seconds is the threshold for eCommerce website acceptability. Faster is better, especially when it comes to user experience.

 

How does slow page speed affect user experience?

The time it takes your pages to load has a direct impact on user experience. For every second of frustration your page load times cause visitors, you’re pouring conversions and revenue down the drain. In Google's data, you can see that the slower the website, the more customers you lose! As long as your website fails to load within 5 seconds, 90% of users will leave the website immediately.

 

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Image Source: Google

 

Why is page speed important for search engine optimisation?

People often ask: is page speed a ranking factor? The answer is simple: yes.。

Page speed is one of the key ranking factors for search engines. Search engines are all about providing the best user experience possible. So, as any good SEO agency will attest, you can actually damage your page rankings with a slow website. Case in point, Google announced last year that page speed will have a more prominent effect on mobile search rankings. So if you want your site to appear in Google search results, make them lightning fast with page speed optimisation tactics. And there’s more... If you’re investing in online advertising, think of all the ad budget you’re wasting by sending people to your website for only a handful to stick around. All because your web pages take too long to load. And, don't even get us started on your mobile user experience.

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