5 factors you must understand to attract potential customers

How an online store can acquire potential customers and convert them into sales is an indispensable business strategy in any online store. If there are no potential customers and sales, it will directly affect the company's revenue. I believe that every online store will not want this situation. Information spreads like wildfire on online channels, so staying ahead of the competition is the best and only solution for success!

In addition to the precise selection of popular online stores, most of these online stores are carefully designed. Many considerations need to be paid attention to, such as whether it is user-friendly, full-featured, and whether the interface is too fancy Cause eye fatigue, etc. The design elements of a successful online store will attract customers and motivate them to place orders and purchases.

In order to ensure that your online store can continuously stimulate potential customers and convert into sales, please be sure to learn the following 5 factors:

1. Search engine optimization strategy
Ensure that the meta tag , Key phrases, keywords, inline text links, HTML, URL and other elements are incorporated into the design structure of your website to attract customers, because these are all SEO-friendly design elements and are essential for improving quality traffic.

2. Marketing words that inspire consumers' desire to buy
Customers need to make decisions about desire, trust, demand, and money in the process of shopping, so the desire to buy sometimes fades after a few thoughts The transaction was not completed. By strategically placing magical marketing words in certain design elements (such as themes, animations, videos, pictures, etc.), you can provide customers with the right motivation. Examples include "guarantee", "value", "free", "immediate action", and "real results" are good examples.

3. Attractive landing page
is the homepage of your online store, this will be the first page your potential customers will see. Therefore, it must highlight your services, specialty products and brand value. Your brand logo needs to be attractive and recognizable. The picture must be relevant to your business and must clearly show your contact information.

4. Evaluation
Positive reviews, star ratings, and honor badges are all important sales influence links. Potential customers reading the positive reviews provided by your old customers can make potential customers more willing to buy from you, and if your service or product is really as good as the customer’s evaluation, the reputation of the product and the company’s brand are believed to be The rapid spread of information on online channels, because information can spread rapidly on online channels, the phenomenon of spreading ten to one hundred, one hundred and ten, happens from time to time.

4. Call-to-action (Call-to-action)
Call-to-action is a call to action, CTA is usually a picture, a button, or a paragraph of text, mainly for hope Through the "appeal", potential customers who visit the webpage can follow the design of the webpage and "action", including simple forms for subscriptions, newsletters and downloading free gifts, special sales, discounts, etc. The invitation to join social media has also become very common in participating in CTA.

When you want to run a promising online store, these are the points that you must pay attention to and use. I hope to help everyone. If you want to know more, please contact the e-commerce consultant of Wilkinson Tech Solution ～