The Nought to Sixty
The Nought to Sixty is a local auto parts retailer in Hong Kong. As the unit prices of auto parts are relatively high, in addition to product quality, having an online store that can give customers confidence is also an important part. In order to increase the confidence of the online store, the owner has specially added a customer review area. At the same time, customers usually have more pre-sale questions and want to inquire about products with higher unit prices. For the convenience of every customer, The Nought to Sixty also specially added a Facebook instant messaging button, allowing customers to start a conversation with the owner without leaving the website. In addition to the convenience of customers, shop owners can also get customers' Facebook contact information to conduct remarketing advertising campaigns, so that remarketing ads can be more accurately placed on Facebook's customer groups and promote low-cost and high-efficiency conversion.