網店成功的9大必學技巧

9 must-learn skills of a success online shop owner

We have a few questions to ask you, you can think about the answers yourself.  

  1. Do you usually study carefully your target audience will be interested in your product or webpage? 
  2. Do customers keep buying back your products? 
  3. Did your order, checkout and shipping process go smoothly? 

There is no single formula for building a successful online store. You cannot find a successful formula from Google. However, some shopkeepers’ online experience sharing and best practices can definitely increase your chances of success. The following are the necessary skills for most successful online stores based on our many years of experience.

1. Use product recommendation tools [You may also like]

When the customer is browsing the product page, the product recommendation tool can immediately recommend other products to the customer to stimulate the customer’s impulse to buy. The best recommendation algorithm is of course based on personal traits, such as customer location and purchase history.

2. Ease of use of online stores

Based on the popularization of technology and smart phones, many details of life can also be taken into consideration. Basically, a smart phone can already allow you to purchase daily necessities without leaving your home, so the ease of use and convenience of the online store is a major factor affecting your business. If two stores are selling the same product separately, and the price is the same, the online store with a simple interface must be more popular, and customers can quickly complete the entire shopping process. Conversely, customers who use a complex interface may have given up their purchases before reaching the checkout page.

3. Provide clear and clear shipping and return policies

All potential customers seek speed when shopping. The lack of clear shipping instructions or refund terms on the homepage or product page may cause customers to leave the page directly before purchasing. Confusion about the return policy can also lead to customer loss and negative reviews. Therefore, we recommend that the shipping, delivery and refund policies be clearly stated on the product page to minimize the time for customers to find information and increase the chance of customers placing orders.

4. Provide multiple transportation options

You should provide customers with more transportation options, not a single option. Everyone has the opportunity to become your loyal customer, never gain or lose them. In addition, it is worth mentioning that no matter what shipping function table you provide, please make sure that each option includes a tracking function. The tracking function can reduce the number of customer complaints and false declarations (that is, orders are not delivered).

5. Abandoned shopping carts

Every day millions of items are struggling in the shopping carts discarded by customers. Different reasons such as being called to work or changing your mind during the shopping process will cause the shopping cart to be abandoned. Research points out that about 78% of products will be left in the shopping cart by customers. In the eyes of successful merchants, these are orders that have a chance to be converted, so many times they will remind customers through emails when they give up their products.

5. Simple and easy checkout process

Questions at checkout are an important reason why many shoppers give up shopping. If customers are required to key in their credit card number on their mobile device, this is actually asking them to leave. No one would want to take out a credit card to enter information slowly on the street or in a restaurant, so the payment options of the store can also include the logged-in option. Such as: PayPal, Apple Pay and Visa.

6. Have a guest review function

Good reviews can definitely promote sales, because consumers see customer reviews, which will bring a sense of reality and increase product confidence. Nearly 80% of consumers read reviews when shopping online, so if your store does not have reviews, it is actually at a disadvantage.

7. Take customer feedback seriously

You may not like what you read in every customer review, but all customer feedback is something you can refer to to improve your product, Website, checkout and shipping process. And when you take the feedback of each customer seriously and treat the event with a positive attitude, it will increase the customer's confidence in you, making them feel that there is after-sales service and the feedback is not false, but only positive reviews.

9. Continuous improvement

Successful online store always improves its website based on customer feedback, sales and traffic. But in fact, you don’t have to deal with all the content in this list too anxiously now. Instead, you should constantly evaluate the performance and user experience of your online store, and take incremental improvements to gain greater benefits over time.

I hope the above 9 tips can help everyone!

Related Posts

Shopify已成開網店的不二之選平台~
Shopify已成開網店的不二之選平台~
疫情的爆發,人人都因為唔同的原因開始上網購物,有人因為防疫,有人因為方便等等,所以因為種種的原因令到網上購物普及化。所以呢個時候,對於店主來說,去升級本身生意並且數碼化是很重要的,網上生意可以將產品給更多的受眾。而今日小編就想講一其中一個平
Read More
免費而有高成效的營銷宣傳方法- Blog
免費而有高成效的營銷宣傳方法- Blog
這篇文章將討論網店應如何通過Blog吸引人流,進行免費的宣傳營銷活動,以及網店在發佈Blog時必須要注意的要點。   Blog是推銷網店的一個的極好方式,寫Blog普遍來說都被認為是網店獲得宣傳的效果最有成效的方法之一,不少網店有設置Bl
Read More
【Etsy最新報告】2021年聖誕節選品趨勢出爐!
【Etsy最新報告】2021年聖誕節選品趨勢出爐!
近日,為幫助賣家更好的選擇產品,增加銷量,Etsy公布了假日選品趨勢,據調研報告顯示,越來越多的人們開始在節日前購買物品。以增添節日儀式感。
Read More
×