五個高轉化率Facebook/ Instagram發文的關鍵

Five key to high conversion rate Facebook/Instagram posts

Most brands usually have one goal when posting on Facebook: either Engagement or Conversion. Both of these indicators are important, but it depends on what your main goal is. If your goal is to increase website traffic, a Facebook post with a lot of likes and a large number of comments may seem perfect, but in fact it could be not helpful at all when we are trying to get more website traffic. Indeed, every high quality post will share something in common.

Want to know how to effectively increase the conversion rate of Facebook posts? Take a look at these five key methods! All Facebook posts with high conversion rates have these five things in common.

1. Excellent visual effects

A Facebook post without creativity is like a store without a window display. Remember, every Facebook post needs to compete directly with other similar content, and customers’ eyes only need about 2.6 seconds to find what they need. Therefore, make sure that your visual material effects are eye-catching and worthy of attention, rather than acting on your own liking.

Whether you are using images, GIFs or videos, please keep the following points in mind when creating visual materials for Facebook posts:

  • Get the right specifications: Check Facebook’s specifications to make sure you provide high-quality images. Low-resolution images have a bad impact on your business, and no one likes to click on them.
  • Don’t use stock images alone: ​​if you have the ability to commission a photographer or illustrator, do it. Stock images are really too many people are using, so it is easy to be ignored and skipped.
  • High contrast: Even in low light or black and white conditions, contrasting colors can help make your image more eye-catching.
  • Mobile first: 88% of Facebook users mainly use mobile devices (such as mobile phones). Before posting a post, please test it on popular mobile devices to ensure that the text and images are clear and easy to read, with clear focus.

2. Keep it simple

The next point of high-conversion Facebook posts is to keep your writing simple, clear, and to the point.

Please avoid using commercial jargon and promotional language. In addition to deterring readers, too much marketing speech may make your posts not favored by Facebook’s algorithm. Copywriting should convey the personality of the brand, whether it is witty, friendly or professional. Regardless of personality, it aims to establish contact with readers.

Traditional wisdom holds that short copywriting often wins out. Although the attention of social media users is usually only 8 seconds, as long as you can find the right person, long copy posts can also perform well.

In the end it depends on your customers. You can try to analyze your best-performing posts to see if there is any correlation between text length and performance data. Or you can try some A/B tests to see what works best.

 

3. A compelling call to action (CTA)

The most important element of a Facebook post with a high conversion rate is the call to action, or CTA. You can ask yourself what you want customers to do when they see your post. If you are not even sure about yourself after reading it, of course your customers will not.

Whether you are capturing website traffic or running sales, if you don't actively invite customers to do what you want them to do, you won't get it. Sign up, download, subscribe, book, click, etc., powerful verbs will allow Facebook users to take specific actions after seeing your post, rather than after reading it.

CTA should provide an action for readers of raccoon raccoon articles, but everyone must remember not to sell too hard. Too many CTAs can lead to decision fatigue. One CTA per post is usually a good rule.



4. Irresistible Incentives/ Motivator

Incentives can mean several things. Maybe it includes the benefits of a membership reward program (the most common way to save points for purchases). This may be an opportunity to learn more about the new product.

A good marketer needs to understand their audience and their needs. These incentives should meet these needs and desires as much as possible. If you’re not sure where to start, check out the best-performing posts in the past to get a deeper understanding of your audience and explore the points they might be interested in.

 

5. Set strategic goals and review regularly

If you want to set goals, the first thing you can do is to research Facebook demographics. For example:

  • What is the oldest age group?
  • Are they mainly male or female?
  • Where do most audiences live?
  • What are their interests?

After understanding the basic information, you can tailor your posts for the audience around these data. For example, if your Facebook or Instagram page audience is mainly women, then it will be more meaningful to show your women's collection than to show the men's collection.



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